Something I really appreciate in the personal web is just the ability to have different themes for all your different pages.
I think corporate web is very entrenched in their 'brand' and providing the 'same experience for users' and it kind of perpetuates this idea that one you have the 'one' theme for your site that's it.
But I've really enjoyed exploring the indie web and seeing people make sites and site themes that change to suit the content better, for whimsy and for fun, and all the ways that spreads joyous creativity